Sans Normal Lomaw 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Mayberry' by Ascender, 'Dez Now Sans' by Dezcom, 'Telder HT Pro' by Huerta Tipográfica, 'PF Centro Sans Pro' by Parachute, 'Akwe Pro' by ROHH, 'Quodlibet Sans' by Signature Type Foundry, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, playful, confident, friendly, attention, energy, modernity, approachability, impact, slanted, rounded, compact, soft corners, high impact.
A heavy, forward-slanted sans with rounded joins and softly blunted terminals that keep the dense strokes from feeling harsh. Curves are generously inflated (notably in O/C/S and the bowls of b/p), while diagonals and arms are cut cleanly, producing crisp interior counters at display sizes. The overall rhythm is compact and energetic, with sturdy verticals, smooth arc transitions, and slightly squarish outer silhouettes that read as contemporary and robust.
Best suited to headlines, short statements, and logo or brand marks where a dynamic, high-impact voice is needed. It also fits packaging and sports or entertainment graphics that benefit from a bold, energetic slant.
The tone is upbeat and assertive, combining athletic momentum with a friendly softness. Its strong, slanted stance feels dynamic and attention-grabbing, while the rounded shaping adds approachability and a touch of humor.
The design appears intended to deliver maximum impact with a sense of motion, pairing substantial stroke mass with rounded, modern shapes to stay readable and friendly in large-scale typography.
In the sample text the weight creates strong color and presence, with tight internal spaces that emphasize a bold, poster-like texture. Numerals match the letterforms in heft and roundness, maintaining consistent visual mass in mixed text.