Sans Normal Loriv 6 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Famiar' by Mans Greback, 'Interval Next' by Mostardesign, 'Ebony' by TypeTogether, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, confident, modern, friendly, impact, motion, brand emphasis, modern clarity, friendly boldness, oblique, rounded, compact, punchy, high-impact.
A heavy, oblique sans with broad, rounded counters and softly curved terminals. Letterforms lean with a steady forward slant and maintain a sturdy, uniform stroke feel, with only modest contrast visible where curves tighten. Shapes are compact and robust, with generous bowls in letters like O, C, and G and simplified, blocky joins that keep the texture dense. Numerals match the weight and slant, reading cleanly with rounded forms and stable proportions.
Best suited to attention-grabbing applications such as headlines, posters, and promotional graphics where bold, forward-leaning emphasis is desirable. It can work well for sports and lifestyle branding, packaging callouts, and short UI or social ad messaging where quick recognition matters more than long-form reading comfort.
The overall tone is assertive and fast-moving, projecting momentum and confidence. Its rounded geometry keeps the boldness approachable rather than severe, giving it a sporty, contemporary voice that feels upbeat and promotional.
The design appears intended to deliver a strong, slanted display voice with modern, rounded construction—prioritizing impact, motion, and legibility in bold settings. It aims to feel energetic and contemporary while staying friendly through softened curves and open interior spaces.
In the sample text, the thick strokes and italic angle create strong emphasis and a tight rhythm, especially in all-caps. The dense color suggests careful attention to maintaining open counters so the forms don’t clog at display sizes, while still delivering a solid, impactful silhouette.