Sans Normal Mise 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, punchy, retro, friendly, cartoonish, impact, display, approachability, nostalgia, brand voice, rounded, bulky, soft corners, geometric, blocky.
A heavy, wide sans with rounded, almost inflated forms and softened corners. Strokes are thick and largely uniform, with broad counters and compact internal spaces that create a strong, poster-like silhouette. Curves are built from simple circular/elliptical geometry, while joins and terminals tend to be squared-off but cushioned, producing a chunky, molded look. The rhythm is spacious due to the width, and the overall texture is dark and emphatic, especially in lines of text.
Best suited to short, high-impact settings such as headlines, posters, storefront or wayfinding signage, and bold brand marks. It can also work for packaging and promotional graphics where a friendly, retro display voice is desired, but it is less suited to long-form reading because of its heavy texture.
The tone is upbeat and attention-grabbing, with a friendly, slightly comic energy. Its oversized curves and chunky construction evoke mid-century display signage and playful branding rather than formal editorial typography.
The design appears intended as a high-visibility display sans that combines geometric roundness with a chunky, softened construction to deliver immediate impact and a cheerful, retro-leaning personality.
In running text the dense weight and wide set quickly dominate the page, so it reads best when given generous line spacing and used at larger sizes. The numerals and round letters lean toward bold, simplified shapes that prioritize impact over fine detail.