Sans Superellipse Hinod 13 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Akhand Gujarati' and 'Akhand Odia' by Indian Type Foundry; 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype; and 'Breuer Condensed' by TypeTrust (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, condensed, impactful, modern, compact impact, modern utility, space saving, high visibility, blocky, compact, sturdy, punchy, utilitarian.
A compact, heavy sans with squared, superelliptical curves and tightly controlled apertures. Strokes are consistently thick with minimal modulation, producing dense, solid letterforms and strong vertical emphasis. Corners and bowls read as rounded-rect shapes rather than perfect circles, and counters stay relatively small, boosting visual mass. The overall rhythm is tight and even, with straightforward construction and little ornamentation.
Best suited for display settings where bold, space-efficient text is needed: headlines, posters, labels, and packaging. It also works for logos and brand systems that want an industrial, compact wordmark, and for signage-style applications where quick recognition matters more than delicate detail.
The tone is forceful and matter-of-fact, projecting a no-nonsense, industrial confidence. Its condensed presence and dense color feel assertive and contemporary, suited to messaging that needs to hit quickly and stay legible at a glance. The rounded-rect geometry adds a friendly softness to an otherwise tough, utilitarian voice.
Likely designed to deliver maximum impact in a condensed footprint, pairing heavy strokes with rounded-rect forms for a modern, engineered look. The emphasis appears to be on strong presence, consistent texture, and reliable readability at display sizes.
In the sample text, the font holds together well in large blocks, creating a strong typographic texture and high visual density. The numerals and capitals match the same sturdy geometry, keeping a consistent, cohesive feel across mixed content.