Sans Normal Apkim 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Muller Next' by Fontfabric, and 'Golca' by Pepper Type (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, packaging, neutral, modern, clean, approachable, utilitarian, clarity, neutrality, versatility, modernity, legibility, geometric, open apertures, even rhythm, crisp terminals, rounded bowls.
A clean sans with largely geometric construction and smooth, rounded bowls paired with straight-sided verticals. Strokes maintain an even thickness throughout, with crisp, mostly horizontal or vertical terminals and minimal modulation. The proportions read generously spaced and slightly expanded, giving letters room to breathe; round characters like C, O, and Q are broad and stable, while diagonals in A, V, W, and Y are straightforward and firm. Lowercase forms are simple and contemporary, with a single-storey a and g, open counters, and uncluttered joins that keep text color even across lines.
Works well for interface labels, dashboards, and general product typography where clarity and an even rhythm are important. The broad proportions and open counters also suit signage, wayfinding, and presentation graphics, and it can serve as a dependable all-purpose sans for branding systems that need a clean, contemporary voice.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its wide, open shapes feel friendly and accessible, while the restrained detailing keeps it professional and matter-of-fact.
The design appears aimed at a practical, modern sans that stays unobtrusive while remaining highly legible. Its geometric leaning, open shapes, and restrained terminals suggest an intention to perform consistently across a range of sizes and layout densities.
In the sample text, word shapes remain steady at larger sizes, and the open apertures help prevent dark spots in dense settings. Figures are clear and modern, with rounded forms on 0, 6, 8, and 9 and simple, readable construction on 1 and 7.