Sans Normal Ordis 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Sanuk' by FontFont, 'Glober' by Fontfabric, 'Engrez' by Indian Type Foundry, 'CamingoDos' by Jan Fromm, 'Niko' by Ludwig Type, 'MC Beglind' by Maulana Creative, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, approachability, impact, clarity, modernity, rounded, soft terminals, geometric, compact, open counters.
A heavy, rounded sans with low-contrast strokes and a broadly geometric construction. Curves are smooth and full, with softened joins and terminals that keep the silhouettes friendly rather than rigid. Uppercase forms are compact and sturdy with generous bowls (B, D, P, R) and an open, simple C/G structure; the G includes a clean horizontal bar. Lowercase is straightforward and highly legible, with single-storey a and g, a short-shouldered r, and a compact s. Numerals are robust and clear, with a simple 1 and rounded 0/8 that match the family’s circular logic.
Well suited to headlines, posters, and bold branding where a strong, friendly sans is needed. It should also work effectively for packaging and signage that benefit from high contrast against backgrounds and quick letter recognition at a glance.
The overall tone feels warm and contemporary, projecting clarity and confidence without looking severe. Its rounded geometry adds an approachable, slightly playful character that works well for energetic messaging and friendly brands.
The design appears intended to deliver a modern, approachable geometric sans with high impact, prioritizing simple letterforms, smooth curvature, and clear counters for confident display typography.
Spacing appears even and text color is dense, producing strong presence at display sizes while remaining readable in short blocks of copy. Distinctive single-storey forms and round punctuation reinforce an informal, modern voice.