Sans Normal Itmaf 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Matroska' by Brainware Graphic, 'Midnight Sans' by Colophon Foundry, and 'Rice' by Font Kitchen (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, industrial, retro, confident, blocky, maximum impact, brand presence, display emphasis, sturdy readability, rounded corners, soft terminals, closed apertures, low counters, compact spacing.
A heavy, wide sans with compact internal counters and pronounced rounding at corners and joins. Strokes are consistently thick with smooth, continuous curves, producing oval bowls and a sturdy, planted silhouette. Many letters show broad horizontal spans and relatively closed apertures, which increases density at text sizes. Numerals and lowercase share the same robust, rounded construction, with an overall rhythm that favors mass and stability over fine detail.
Best suited to headlines, posters, and large-format messaging where weight and width can do the work of grabbing attention. It fits sports and event branding, packaging fronts, and bold signage where a compact, high-impact texture is desirable. For body copy or small UI text, the dense counters suggest using generous size and spacing if readability is a priority.
The font projects a strong, assertive tone with a practical, engineered feel. Its rounded corners soften the weight, giving it an approachable but forceful presence that reads as sporty and slightly retro. The overall impression is confident and attention-grabbing, suited to bold statements rather than subtle typography.
The design appears intended to deliver maximum impact with a broad, sturdy stance and softened geometry. Its rounded, dense construction suggests a display-forward sans meant for bold branding and attention-first typography rather than delicate editorial settings.
Tight counters and closed openings can reduce clarity in small sizes or in long passages, while larger settings maintain a distinctive, chunky texture. The wide set and heavy forms create prominent word shapes and strong headline impact, especially in short phrases.