Sans Superellipse Imbob 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Prachason Neue' by Jipatype, 'Pragmatica' by ParaType, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, sporty, assertive, techy, modern, energetic, impact, speed, modernity, branding, rounded corners, oblique slant, blocky, compact counters, ink-trap notches.
A heavy, oblique sans built from squarish, rounded-rectangle forms with softened corners and tight internal counters. Strokes feel uniform and sturdy, with large, simple joins and a slightly condensed interior space that keeps letters dense and compact. Many glyphs show small carved notches/angled cut-ins at key joints and terminals, adding a technical, engineered texture to an otherwise smooth superelliptical construction. Numerals are similarly chunky and streamlined, maintaining the same rounded-square geometry and strong forward-leaning rhythm.
Best suited to high-impact display settings such as sports branding, energetic advertising, product packaging, and poster headlines. It can also work for logo wordmarks where a wide, forward-leaning, modern voice is needed, especially when set at larger sizes to preserve counter clarity.
The overall tone is fast, assertive, and contemporary, with a sporty, performance-driven feel. Its rounded-square shapes read as industrial and tech-adjacent, while the strong slant pushes a sense of motion and urgency. The result is bold and confident without feeling ornamental.
The design appears intended to deliver maximum punch and motion through a forward slant, wide proportions, and rounded-square construction. The subtle cut-in details suggest an aim to maintain clarity and add a technical edge while keeping the overall silhouette smooth and cohesive.
The wide stance and dense weight create a strong horizontal presence, and the oblique angle amplifies headline impact. The small notches and cut-ins help prevent forms from becoming overly blobby at this weight, giving the face a crisp, machined finish in larger sizes.