Sans Normal Mabis 1 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, sporty, impactful, energetic, confident, modern, attention, motion, branding, legibility, modernity, oblique, rounded, bulky, soft corners, display.
A heavy, oblique sans with broad proportions and compact interior counters. Strokes are thick and fairly even, with subtly rounded joins and terminals that keep the shapes smooth despite the mass. Curves are full and circular, while diagonals (seen in letters like A, K, V, W, X, Y) are steep and assertive, reinforcing a forward-leaning rhythm. The lowercase is sturdy with a moderate x-height and short-to-moderate extenders; counters in letters like a, e, and s stay open but tight due to the weight. Numerals match the letterforms with large, rounded bowls and strong horizontals, maintaining consistent color in lines of text.
Best suited for display contexts where immediate impact is needed: headlines, posters, sports and event branding, bold packaging, and short callouts. It can also work for signage and large UI labels, but its heavy color favors larger sizes and shorter passages over long-form reading.
The font reads as fast, loud, and purposeful—an energetic voice with a sporty, promotional feel. Its slant and wide stance suggest motion and urgency, while the rounded geometry keeps the tone approachable rather than sharp or aggressive. Overall it feels contemporary and attention-driven, designed to stand out at a glance.
The design appears intended to deliver high visibility with a sense of speed and modernity. Its wide, weighty forms and consistent rounding prioritize bold presence and clear silhouettes, making it a practical choice for branding and promotional typography that needs to feel dynamic and contemporary.
In text, the dense weight creates strong horizontal bands and a pronounced typographic color, especially in mixed-case settings. The oblique angle and wide spacing between major shapes help prevent the design from feeling overly compressed, but the boldness still makes it most comfortable at larger sizes. Round letters (O, Q, o, e) feel especially dominant, giving the face a soft, inflated silhouette.