Sans Normal Bidag 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aretha' and 'Pelita' by Lafontype (names referenced only for comparison).
Keywords: ui text, product design, editorial, corporate comms, signage, modern, neutral, practical, confident, friendly, clarity, versatility, simplicity, readability, utility, clean, geometric-leaning, plain terminals, even color.
The overall design is a straightforward sans with smooth, circular bowls and gently rounded turns. Strokes are largely uniform with little visible modulation, producing an even color on the page. Proportions lean modern: uppercase forms are broad and stable, lowercase shapes are compact and readable, and spacing appears balanced for continuous text. Terminals are mostly plain and uncluttered, reinforcing a crisp, functional silhouette.
Well suited to UI and product typography, dashboards, and general editorial or corporate communication where a calm, consistent rhythm is needed. It should perform reliably for signage-style headlines and short copy, and it also reads comfortably in paragraphs at larger text sizes where its even texture and open forms remain clear.
This typeface feels clean, practical, and confident, with a contemporary, no-nonsense tone. The rounded construction keeps it approachable, while the bold-ish presence at text sizes reads as direct and assertive rather than delicate or ornamental.
The design appears intended as a general-purpose sans optimized for clarity and consistency across headings and running text. Its restrained detailing and smooth curves prioritize legibility and a neutral voice that can adapt to many contexts without drawing attention to itself.
The numerals follow the same rounded, uniform-stroke logic as the letters, giving figures a cohesive, contemporary look in mixed text. Overall spacing and letterfit look steady in the sample paragraph, supporting a smooth reading flow without pronounced quirks.