Sans Normal Nogew 12 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'TT Norms Pro' by TypeType, 'Hartwell' by W Type Foundry, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, bold, impact, clarity, approachability, modernity, geometric, blocky, rounded, clean, compact.
A heavy, geometric sans with broad, clean strokes and smoothly rounded curves. Counters are generally open and circular, while joins and terminals stay crisp and squared off, giving the shapes a sturdy, engineered feel. The lowercase is compact with a prominent x-height, and the overall rhythm is steady and even, with simple, highly legible letterforms and minimal stroke modulation.
Best suited to high-impact headlines, posters, and bold branding where strong presence and quick readability matter. It also works well for packaging and signage, especially when set large, where the open counters and simple geometry stay clear at a distance.
The tone is direct and contemporary, projecting confidence and clarity without feeling cold. Its rounded geometry adds a friendly, approachable edge, making it feel energetic and punchy in display settings.
Designed to deliver maximum visual weight with clean, geometric construction and high legibility. The intention appears to balance a strong, attention-grabbing silhouette with friendly roundness for broad, contemporary use.
Round letters like O/C/Q read as near-circular, while straight-sided forms (E/F/H/N) keep strong vertical structure. Diacritics aren’t shown; punctuation in the sample appears straightforward and robust at large sizes.