Sans Normal Kirig 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Schnebel Sans ME', 'Schnebel Sans Pro', and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, contemporary, friendly, impact, motion, modernity, approachability, clarity, oblique, rounded, compact, sturdy, energetic.
A heavy, oblique sans with rounded, softly squared contours and a sturdy, low-contrast stroke. The design leans forward with a consistent slant, giving letters a fast, directional rhythm. Counters are fairly open for the weight, terminals are clean and blunt, and curves (notably in C, G, S, and 0) are smooth and even. Overall spacing reads generous and the proportions feel slightly expanded, supporting big, punchy setting.
Best suited to headlines and short bursts of copy where the weight and slant can provide instant impact. It works well for branding systems that need motion and confidence—such as sports, fitness, or youth-oriented promotions—and can hold up in signage, packaging callouts, and campaign graphics at larger sizes.
The forward slant and thick, clean strokes create a sense of momentum and assertiveness. Rounded shapes keep the tone approachable rather than severe, landing in a modern, sporty register that feels suited to energetic messaging.
The font appears designed to deliver a bold, fast-moving voice through an oblique stance and rounded, sturdy forms. Its construction prioritizes high-impact readability and a modern, approachable character for display-driven typography.
The lowercase has a simple, single-storey construction (a and g) that reinforces an informal, contemporary feel. Numerals are bold and highly legible, with round forms that match the alphabet’s curvature and a consistent, graphic presence across the set.