Sans Normal Velud 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, marketing, packaging, modern, friendly, clean, casual, approachability, contemporary tone, readable emphasis, soft modernity, rounded, humanist, slanted, open, smooth.
A slanted sans with smooth, rounded construction and gently tapered terminals. Curves are prominent and continuous, with open apertures and a calm, even stroke texture that stays consistent across the alphabet and numerals. Uppercase forms read clean and slightly softened, while the lowercase shows a more humanist rhythm with a single-storey “a,” looped “g,” and simple, uncluttered joins. Numerals are rounded and legible, keeping the same soft-cornered, contemporary skeleton as the letters.
Well-suited to brand identities and marketing materials that want a modern, friendly voice, and for editorial subheads or callouts where a clean slanted emphasis is useful. It can also work in UI or product text when a softer, more personable tone is desired, provided sizes and spacing allow the italic rhythm to remain clear.
The overall tone feels contemporary and approachable, combining clarity with an easy, conversational slant. Its rounded shapes and open counters give it a friendly, non-technical personality that still stays tidy and controlled.
Likely intended as a versatile slanted companion for contemporary typography, offering emphasis without switching to a script-like italic. The design aims to stay highly legible while adding warmth through rounded geometry and open forms.
The italic angle is moderate and consistent, helping long lines feel fluid without becoming overly cursive. The design balances geometric smoothness with subtle humanist cues, avoiding sharp corners and maintaining an even, readable cadence in text.