Sans Normal Jekum 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, confident, energetic, modern, friendly, impact, motion, branding, attention, oblique, geometric, rounded, compact apertures, high impact.
A heavy, oblique sans with broad proportions and a compact internal economy. Strokes are consistently thick with minimal contrast, while curves are built from smooth, rounded geometry and tightened apertures. The italic slant is steady and forward-leaning, giving the letterforms a sense of motion without introducing calligraphic modulation. Counters are relatively small in the bold weights, terminals are clean and blunt, and overall spacing reads sturdy and poster-ready with an even, blocky rhythm.
Best suited to headlines, big typographic statements, and branding that needs immediate impact—such as sports, automotive, or tech-forward campaigns. It can also work for short bursts of UI or wayfinding-style labels where bold emphasis is required, but its dense counters and heavy weight suggest using it at larger sizes rather than extended text.
The tone is punchy and athletic, projecting speed and confidence. Its rounded geometry keeps the voice approachable rather than harsh, while the strong slant adds urgency and momentum. The result feels contemporary and performance-oriented, suited to assertive messaging.
The design appears intended to deliver maximum visual presence with a fast, forward-leaning stance. By combining wide, rounded forms with uniform heavy strokes, it emphasizes clarity at a glance and a dynamic, energetic personality for display-led typography.
Uppercase forms read especially strong and stable, while lowercase maintains a straightforward, functional structure with round bowls and simplified joins. Numerals appear robust and highly visible, matching the font’s headline-first character.