Sans Normal Arrey 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Bomstad Display' by FoxType, 'Maison Neue' by Milieu Grotesque, 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, technical, friendly, clarity, versatility, modernity, systematic design, legibility, geometric, rounded, open, crisp, minimal.
A clean sans with largely geometric construction and smooth, round bowls paired with straight, even strokes. Curves feel circular and controlled, terminals are mostly plain and squared, and joins are tidy without calligraphic modulation. Counters are open and generously spaced, supporting a steady rhythm in running text. The lowercase shows a single-storey “a” and “g,” with compact, functional forms and clear punctuation-like dots on “i/j.” Numerals are simple and legible, with broad, stable shapes and consistent stroke weight.
Well-suited for interface typography, product and corporate branding, wayfinding and signage, and general editorial layouts where clean hierarchy and quick scanning matter. It also performs comfortably in presentations and marketing materials that need a modern, unobtrusive sans for both headings and body copy.
The overall tone is neutral and contemporary, leaning toward a utilitarian, tech-forward feel while remaining approachable due to its rounded geometry. It reads as straightforward and dependable rather than expressive or decorative, making it easy to pair with more characterful elements.
The type appears designed to deliver a contemporary, general-purpose sans that prioritizes legibility and consistency. Its geometric roundness and restrained detailing suggest an intention to feel modern and systematic without becoming cold or overly stylized.
The design emphasizes clarity through open apertures and restrained details, keeping letterforms distinct at both headline and paragraph sizes. Its geometry and even color produce a calm, consistent texture across longer lines of text.