Sans Normal Arroj 12 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, corporate, wayfinding, presentations, clean, modern, neutral, friendly, functional, legibility, versatility, modern clarity, neutral branding, everyday text, open apertures, round terminals, even rhythm, geometric, humanist-leaning.
A clean sans serif with broadly rounded bowls and smooth, low-contrast strokes. Curves read as near-circular in letters like C, O, and Q, while verticals stay straight and steady, producing an even, calm rhythm in text. Terminals are mostly plain and slightly softened, and the shapes keep generous interior space; the lowercase shows clear, single-storey forms (notably a and g) with open counters and uncomplicated joins. Figures are straightforward and balanced, with rounded forms on 0/8/9 and simple, legible construction across the set.
Well-suited to interface text, dashboards, and product typography where clean forms and steady rhythm matter. It can also support editorial layouts, corporate communications, and presentation materials, and it should hold up in signage or wayfinding contexts that benefit from open counters and straightforward numerals.
The overall tone is modern and neutral with a subtle friendliness coming from the rounded geometry and open forms. It feels practical and approachable rather than technical or ornate, aiming for clarity and a calm, contemporary presence.
The design appears intended as a general-purpose sans that prioritizes legibility and unobtrusive consistency. Its rounded geometry and simplified lowercase suggest a contemporary, versatile workhorse meant to read cleanly across sizes and contexts.
In the sample text, word shapes remain stable and easy to scan, with consistent stroke behavior and comfortable spacing that supports continuous reading. The design favors simple silhouettes over distinctive quirks, keeping emphasis on clarity.