Sans Superellipse Hamuk 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Glint' by Pesic (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, modern, friendly, confident, techy, clean, impact, clarity, approachability, contemporary branding, ui legibility, rounded, soft-cornered, square-ish, compact, open.
A heavy, geometric sans with rounded-rectangle construction in the curves, producing squarish bowls and softened corners. Strokes are thick and even, with a stable, upright stance and clear, open counters. Terminals are largely flat and horizontal/vertical, while round letters (like O, C, G, Q, 0) read as superellipse-like forms with controlled curvature. Spacing feels generous for a bold style, supporting clear letter separation and strong word shapes in text.
Best suited to bold display roles such as headlines, brand marks, packaging callouts, and poster typography where its rounded-rectangular geometry can be a distinctive identifier. It also reads well for short UI labels, navigation, and signage-style applications that benefit from sturdy, high-impact letterforms.
The overall tone is contemporary and approachable: sturdy and confident, but softened by rounded corners rather than sharp industrial edges. It suggests a tech-forward, product-oriented personality—practical and readable—while still feeling friendly and informal enough for consumer-facing design.
The design appears intended to deliver a strong, contemporary sans voice with a softened geometric skeleton, pairing high visual impact with clean, system-like clarity. Its superellipse-based rounds aim for a recognizable, cohesive silhouette that feels modern and product-ready without becoming harsh.
Capitals present a consistent, squared-round motif across curves, and the numerals follow the same softened-rectangular logic, giving UI-style clarity. Diagonals (V, W, X, Y) are broad and sturdy, and the lowercase maintains simple, geometric forms that keep texture even across lines.