Sans Normal Lamiy 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Relative' by Colophon Foundry, 'Baru Sans' by Kereatype, 'Lota Grotesque One' by Latinotype, and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, confident, contemporary, impact, motion, emphasis, modernity, approachability, slanted, rounded, compact, blocky, smooth.
A heavy, slanted sans with rounded curves and thick, even strokes. Letterforms are built from broad geometric shapes—circular bowls and sturdy verticals—tempered by slightly sheared terminals that reinforce the forward lean. Counters stay open and the overall silhouette reads compact and muscular, with simplified joins and minimal detailing for strong at-a-glance recognition. Figures are similarly robust and straightforward, matching the letterforms’ dense, high-impact rhythm.
Best suited for high-impact display settings such as headlines, posters, and brand marks where a compact, forceful presence is desired. It also fits energetic contexts like sports, lifestyle, and packaging callouts, where the slanted stance helps emphasize action and urgency.
The tone is bold and kinetic, giving a sense of speed and momentum. Its rounded geometry keeps the voice friendly rather than aggressive, while the strong weight and slant add urgency and assertiveness.
The design appears intended to deliver maximum impact with minimal complexity: a stout, geometric sans pushed into a forward-leaning stance for motion and emphasis. Its consistent stroke treatment and rounded construction suggest a focus on clarity and punch in display-driven typography.
Uppercase forms feel especially solid and poster-like, while the lowercase maintains a clean, contemporary construction with consistent curvature across bowls and shoulders. The italic angle is prominent enough to read as motion, yet controlled, keeping word shapes stable in short bursts of text.