Sans Normal Mipu 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Gigranche' by Ridtype and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, chunky, friendly, retro, playful, punchy, impact, approachability, retro flavor, display emphasis, high visibility, rounded, blocky, soft corners, compact counters, heavy terminals.
A chunky, rounded sans with thick strokes and softened corners that read as sculpted rather than geometric-sharp. Curves are broad and smooth, while joins and terminals stay blunt, creating a sturdy, poster-like silhouette. Counters are compact (especially in round letters), apertures tend to be tight, and the overall rhythm is dense and confident. The lowercase keeps a large presence with a high x-height and simple, sturdy constructions, maintaining consistent weight and a strongly unified texture in text.
Best suited to display settings such as headlines, posters, packaging, and signage where weight and presence are assets. It also works well for logo wordmarks and short, high-impact messaging, especially when a friendly, throwback feel is desired.
The tone is bold and approachable, with a distinctly playful, retro-leaning personality. Its heavy, rounded shapes feel friendly and informal, projecting warmth and a bit of cartoonish charm while still staying highly assertive.
The font appears designed to deliver maximum impact with a soft-edged, approachable voice, combining strong mass with rounded forms for a confident but playful display effect.
The design’s tight internal space and heavy ink gain make it most comfortable at larger sizes, where the rounded details and compact counters remain clear. The overall texture is intentionally dark and even, giving lines of text a strong, cohesive block.