Sans Normal Juror 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'TheSans' by LucasFonts, 'Andale Sans Paneuropean' and 'Joanna Sans Nova' by Monotype, 'Akagi' and 'Organic Pro' by Positype, 'Le Monde Sans Std' by Typofonderie, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, dynamic, confident, modern, assertive, impact, momentum, attention, clarity, modernity, oblique, compact, clean, crisp, angular.
A heavy, oblique sans with smooth, rounded bowls and clean, open counters, balanced by firm straight strokes. The overall construction feels geometric-leaning, with relatively simple terminals and a consistent, even rhythm across the alphabet. Curves are taut rather than soft, and the slant adds forward motion while keeping letterforms stable and legible. Numerals follow the same sturdy, streamlined logic, reading clearly at display sizes.
Best suited for headlines, short bursts of copy, and brand marks where a bold, energetic voice is needed. It performs well on posters, sports and fitness identities, packaging callouts, and prominent UI labels where emphasis and quick readability matter more than long-form comfort.
The font projects energy and decisiveness, with a fast, forward-leaning tone suited to contemporary branding. Its weight and slant create a sense of momentum and impact, while the restrained detailing keeps it practical and modern rather than decorative.
The design appears intended to deliver a high-impact italic sans for modern communication—combining sturdy geometry with a built-in sense of speed. It aims for strong visibility and confident presence across display and marketing contexts.
The sample text shows strong word shapes and a tight, efficient texture, with italic emphasis built into the default style. Round letters like O and Q appear smooth and substantial, while diagonals (V, W, X, Y) feel especially forceful, reinforcing the active voice of the design.