Sans Normal Osbak 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, bold, friendly, modern, confident, compact, impact, clarity, modernity, simplicity, emphasis, geometric, rounded, clean, stable, dense.
A heavy, geometric sans with broad, rounded curves and largely uniform stroke weight. Counters are generous but tightened by the overall boldness, producing a compact, high-impact texture in text. Terminals are mostly straight and crisp, with a mix of circular bowls (O, C, G, e) and sturdy, blocky joins (N, M, K). The lowercase shows a single-storey a and g, a straight, simple t, and a round i dot, reinforcing a utilitarian, contemporary construction. Numerals are stout and highly legible, with simplified forms and minimal interior detailing.
Best suited to headlines, logos, and short statements where bold clarity is the goal. It can work for UI labels and signage when strong emphasis and quick recognition matter, and it also fits packaging and promotional graphics that need a clean, contemporary impact.
The tone is confident and straightforward, with a friendly, approachable warmth coming from the rounded geometry. Its density and weight project strength and clarity, giving it a contemporary, no-nonsense voice that still feels personable rather than clinical.
This design appears intended as a modern, geometric workhorse in a heavy weight: simple construction, sturdy shapes, and high legibility aimed at assertive display typography and clear typographic hierarchy.
In running text the spacing and heavy strokes create a dark, even color that reads best with a bit of breathing room. The shapes favor simple geometry over calligraphic modulation, and the punctuation and dots appear robust enough to hold up at display sizes.