Sans Normal Amliw 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Hando' by Eko Bimantara, 'Bauziet' by Halbfett, 'Crique Grotesk' and 'Eastlane' by Stawix, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, modern, neutral, corporate, friendly, legibility, versatility, clarity, modernity, neutrality, geometric, rounded, open, stable, plainspoken.
A straightforward sans with broadly circular counters and smooth, even curves paired with simple vertical and horizontal strokes. Proportions lean generously wide, with roomy interior spaces and open apertures that keep letters like C, S, and e clear at text sizes. Terminals are mostly blunt and clean, with subtle rounding in joins and bowls that softens the overall texture without becoming playful. Numerals are simple and legible, with consistent stroke presence and clear differentiation between shapes.
This font suits interface typography, product and corporate branding, and wayfinding where clean shapes and open counters aid quick recognition. It also performs well in presentations and general editorial settings that benefit from a neutral, contemporary sans with an even paragraph texture.
The overall tone is modern and matter-of-fact, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, but the rhythm remains restrained and professional, reading as dependable and contemporary.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a balanced, contemporary feel. Its broad proportions and open forms suggest an emphasis on clarity in both display and text contexts without stylistic distraction.
Capitals have a stable, signage-like presence, while the lowercase maintains a smooth, even color in paragraphs. The set favors uncomplicated forms and generous spacing cues, producing a calm, readable line in longer sample text.