Sans Normal Lukaf 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Duplet Open' by Indian Type Foundry, 'Maison Neue' by Milieu Grotesque, 'Gilroy' by Radomir Tinkov, and 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, assertive, playful, modern, attention grabbing, youthful, dynamic, friendly boldness, display focus, slanted, chunky, rounded, soft corners, high impact.
A heavy, right-slanted sans with broad, rounded shapes and smooth curves throughout. Strokes are thick and even, with gently softened joins and terminals that keep the forms friendly rather than harsh. Counters are compact and the overall spacing feels tight, giving lines of text a dense, punchy color. Uppercase forms are sturdy and geometric, while the lowercase shows simple, single-storey constructions (notably in a and g) that reinforce a casual, contemporary rhythm.
Best suited to short, high-impact settings such as headlines, posters, logos, and promotional graphics where the dense color and slanted momentum can work as a visual hook. It can also fit sporty or youth-oriented branding and packaging, particularly when set large with ample surrounding whitespace for contrast.
The tone is bold and kinetic, with a forward-leaning posture that reads as active and confident. Its rounded construction adds approachability, balancing the weight with a slightly playful, consumer-facing feel.
The design appears intended to deliver maximum impact with a lively, forward-leaning stance, combining robust geometry with rounded, friendly contours. It prioritizes attention-grabbing word shapes and a strong presence in display typography over delicate detail.
In the sample text, the strong slant and heavy weight create a pronounced horizontal flow, especially in word shapes with repeated rounds (o, e) and diagonals (v, w, x). Numerals share the same chunky, rounded logic and hold up well at display sizes, contributing to a cohesive, poster-ready texture.