Sans Normal Mobur 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Dean Gothic' by Blaze Type, 'PT Schimetrik' by Paavola Type Studio, and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, retro, sporty, impact, approachability, display focus, brand emphasis, blocky, compact, rounded, sturdy, high-impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are thick and consistent, with soft curves on bowls and terminals that read as squared-off but not sharp. The uppercase has a strong, uniform rhythm, while the lowercase stays sturdy and legible with simple, geometric construction; joins and diagonals feel engineered for solidity rather than finesse. Numerals are similarly robust, with wide shapes and small apertures that emphasize mass and impact.
Best suited to display roles such as headlines, posters, logos, and packaging where maximum presence is desired. It also works well for short bursts of text in signage and promotional graphics, where the chunky forms and rounded geometry maintain clarity at a distance.
The overall tone is bold and assertive, projecting a confident, no-nonsense energy. Rounded geometry keeps it approachable, giving it a friendly, slightly retro flavor that feels at home in sporty or promotional contexts. It reads loud and upbeat, optimized to grab attention quickly.
The design appears intended as a high-impact rounded sans that prioritizes boldness, friendliness, and quick readability. Its simplified geometry and sturdy letterforms suggest a focus on branding and display typography where strong silhouette and visual weight are key.
Tight apertures and dense counters make the texture appear dark in paragraphs, especially at smaller sizes. In larger settings the broad shapes and generous widths create strong signage-like presence, with clear silhouettes and high immediacy.