Sans Normal Lidop 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Whitney' by Hoefler & Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Branding SF' by Latinotype, 'Cebreja' and 'Cebreja Extra' by Rafaeiro Typeiro, and 'Plantago' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, friendly, punchy, retro, playful, impact, motion, approachability, display, rounded, slanted, soft terminals, compact caps, bulky curves.
A heavy, right-slanted sans with rounded, swollen curves and soft, sheared terminals that reinforce its forward-leaning stance. Counters are generally open but compact in the uppercase, while lowercase forms read sturdy and simplified, with a single-storey "a" and an angled, compact "t". The overall rhythm is energetic and slightly irregular in silhouette, with pronounced diagonals and broad joins that keep strokes feeling continuous and muscular. Numerals match the letterforms with bold, rounded shapes and a consistent slant, maintaining a cohesive, poster-friendly color on the page.
Best suited for high-impact display work such as headlines, posters, event graphics, and brand marks that benefit from a dynamic, forward-leaning feel. It also fits packaging and promotional materials where bold, friendly shapes need to hold attention and reproduce cleanly at larger sizes.
The font projects a lively, upbeat tone—confident and approachable rather than formal. Its slanted, inflated shapes suggest motion and momentum, giving it a sporty, headline-driven personality with a touch of retro warmth.
Likely designed to deliver maximum visual punch with a sense of speed and friendliness, combining sturdy sans construction with rounded, inflated forms. The consistent slant and softened terminals aim to create a modern display voice that feels energetic and accessible.
The uppercase set appears tightly constructed with strong geometric influence, while the lowercase introduces more character through angled shoulders and compact cross-strokes. The design favors bold mass and smooth curvature over fine detail, making it visually assertive at display sizes.