Sans Normal Kedur 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Neue Frutiger' by Linotype, 'Interval Next' by Mostardesign, 'Ranelte' by insigne, and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, sporty, dynamic, confident, modern, friendly, impact, motion, display clarity, brand voice, modern utility, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with broad, rounded curves and crisp terminals. The letterforms lean forward with a steady rhythm, mixing circular bowls (O, C, e) with compact joins and sturdy verticals. Counters are relatively open for the weight, while interior shapes stay tight and controlled, giving the face a dense, high-impact color. Lowercase forms are simple and geometric, with a single-storey a and g, short ascenders, and a straightforward, utilitarian construction across the set.
Best suited to headline settings where speed and lead are desirable—posters, sports or fitness branding, punchy packaging callouts, and short-form signage. It also works well for emphasis in UI or editorial layouts when used sparingly as a display accent rather than long body text.
The overall tone feels energetic and known-for-action, with a forward-leaning stance that reads as assertive and contemporary. Its rounded geometry keeps the voice approachable rather than severe, making it feel sporty and promotional without becoming playful.
The design appears intended to deliver a compact, high-impact oblique voice with clean geometric forms, balancing assertive presence with approachable roundness. It aims for quick recognition and strong silhouette at display sizes while keeping construction straightforward and consistent.
The numerals and capitals share the same compact, muscular build, and the slant is consistent across letters and figures. Diagonals (V, W, X, Y) are strong and clean, and the bowls maintain smooth curvature that supports large-size clarity.