Serif Normal Polam 4 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'New Bodoni DT' by DTP Types, 'Surveyor' by Hoefler & Co., 'Baskerville Serial' by SoftMaker, and 'TS Baskerville' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, magazine, posters, book covers, branding, editorial, formal, dramatic, classic, assertive, editorial impact, formal tone, classic refinement, display emphasis, print elegance, bracketed, tapered, calligraphic, crisp, high-waisted.
A high-contrast serif with thick, weighty stems and sharply tapered hairlines that create a pronounced black–white rhythm. Serifs are bracketed and often wedge-like, with pointed terminals on several letters and a subtle calligraphic flare in joins and curves. Proportions feel expansive, with broad capitals and generous counters; round forms (O, Q, 8) are full and smooth while diagonals (V, W, X) stay crisp and clean. The lowercase shows sturdy verticals and compact detailing, including a two-storey a and g, a narrow t with a small crossbar, and a pronounced ear on the g, all contributing to a refined but forceful texture in text.
Best suited to display and editorial roles such as magazine headlines, pull quotes, posters, book jackets, and brand marks where high contrast can be showcased. It can also work for short-form text in more formal layouts, especially when set with ample size and spacing to preserve the delicate hairlines.
The overall tone is classic and authoritative, with a distinctly editorial energy driven by stark contrast and decisive serifs. It reads as polished and traditional rather than casual, bringing a sense of gravity and headline-worthy drama to both short and longer settings.
The design appears intended to modernize a conventional text-serif foundation with amplified contrast and broader proportions, creating a confident, attention-grabbing voice while retaining classical structure. Its detailing aims for a refined, print-forward look that feels at home in traditional publishing and premium communications.
In the sample text, the strong contrast and wide letterforms produce a dense, emphatic color at larger sizes, while the fine hairlines and tight apertures in some letters suggest careful size selection for best clarity. Numerals share the same high-contrast, old-style sensibility, with lively curves and sharp finishing strokes.