Sans Normal Madir 16 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Remora Corp' by G-Type and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, retro, assertive, friendly, impact, motion, display, approachability, rounded, oblique, compact apertures, soft corners, bulky.
A heavy, oblique sans with broad proportions and strongly rounded geometry. Strokes stay largely uniform, with soft terminals and generous curve radii that create a smooth, inflated silhouette. Counters are fairly tight and apertures are somewhat closed, giving the forms a solid, compact internal rhythm despite the wide stance. The slant is consistent across capitals, lowercase, and numerals, producing a cohesive forward-leaning texture in text.
Best suited to headlines and short phrases where its width and weight can read as a bold visual statement. It works well for branding, posters, packaging, and athletic or event-driven graphics that benefit from a dynamic, forward-leaning presence. For body copy, it will be most effective in larger sizes or limited amounts due to its dense counters and strong texture.
The overall tone is energetic and punchy, combining a retro display feel with a friendly, rounded softness. Its forward lean adds motion and confidence, while the smooth curves keep it approachable rather than aggressive.
The design appears intended as a high-impact display sans that blends rounded, geometric construction with a consistent oblique stance to communicate speed, confidence, and modern retro character.
Spacing appears intentionally roomy in display settings, and the rounded joins help maintain clarity at large sizes. The numerals follow the same broad, curved construction, contributing to a cohesive headline system.