Sans Normal Afmor 14 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, sports graphics, ui labels, dynamic, sporty, modern, confident, friendly, emphasis, modernization, motion, clarity, versatility, oblique, rounded, soft terminals, large apertures, monoline.
This typeface is a slanted, sans-serif design with a clean monoline construction and rounded, slightly softened terminals. Letterforms are built from simple geometric curves and straight strokes, producing open counters and generous apertures that keep the texture clear even with the forward lean. Proportions feel contemporary and utilitarian, with compact curves, sturdy bowls, and a consistent rhythm across uppercase, lowercase, and numerals. The figures match the overall tone with smooth arcs and stable, legible silhouettes.
It works well for branding and campaigns that want a modern, energetic tone, especially in headlines, posters, and sports or lifestyle graphics. The open shapes and steady stroke build also suit UI labels, navigational text, and other on-screen applications where a clear, forward-leaning emphasis is helpful.
The forward slant and sturdy forms give the font an energetic, in-motion voice that reads as contemporary and purposeful. Its rounded geometry keeps the tone approachable rather than harsh, balancing efficiency with friendliness. Overall, it suggests momentum, clarity, and everyday modernity.
The design appears intended to provide a practical, modern oblique sans that communicates motion and emphasis while staying straightforward and highly legible. Its rounded, geometric construction suggests a focus on versatility across display settings and short-to-medium text use.
The italic angle is pronounced enough to create strong directional emphasis without introducing calligraphic contrast. Spacing appears even and workmanlike, supporting continuous text while maintaining a crisp, graphic presence in short lines and headlines.