Sans Normal Lulef 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Malva' by Harbor Type, 'Equip' and 'Qubo' by Hoftype, and 'Recht' by Mint Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, energetic, modern, friendly, impact, motion, emphasis, modernity, approachability, oblique, slanted, rounded, compact counters, soft corners.
A heavy, slanted sans with broad proportions and rounded, smooth curves. Strokes stay consistently thick, with softly eased terminals and minimal modulation, creating dense, compact internal spaces in letters like B, a, e, and g. The rhythm is forward-leaning and assertive, with sturdy verticals and wide, open bowls (notably in O, Q, and 0) balanced by tight apertures and counters. Numerals are bold and simplified, matching the letterforms’ rounded geometry and strong silhouette.
Best suited to large-scale display use such as headlines, posters, brand marks, packaging callouts, and energetic promotional graphics. It can also work for short UI labels or section headers where a strong, forward-moving emphasis is desired, but its dense interiors suggest avoiding long passages at small sizes.
The overall tone is energetic and extroverted, with a sporty, poster-ready impact. The pronounced slant adds motion and urgency, while the rounded construction keeps the feel approachable rather than harsh. It reads as contemporary and attention-seeking, suited to messaging that wants to feel bold and active.
The design appears intended to deliver maximum visual impact with a dynamic slant and rounded, modern forms. Its simplified, sturdy shapes prioritize bold presence and quick recognition, aiming for an active, contemporary voice across both text and numerals.
The slant and dense counters make spacing and legibility feel best at larger sizes, where the generous outer shapes and rounded joins can be appreciated. Round forms (O, Q, 0, 8, 9) are especially prominent and help establish a cohesive, geometric personality across letters and figures.