Sans Normal Osdew 17 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, sporty, bold, punchy, playful, impact, approachability, modern branding, display strength, rounded, soft corners, compact, blocky, geometric.
A heavy, rounded sans with broad curves, soft transitions, and consistently thick strokes. Counters are relatively small and apertures tend to be tightened, giving the letters a compact, high-impact texture in lines of text. Terminals are largely squared-off but cushioned by rounding, producing a sturdy, block-like silhouette without sharp edges. Overall spacing reads slightly tight, contributing to a dense, poster-ready rhythm.
Best suited for headlines, short copy, and display settings where dense weight and rounded forms can create immediate visual impact. It works well for logos, packaging, signage, and promotional graphics, especially where a friendly but assertive voice is desired.
The tone is upbeat and approachable, with a confident, energetic presence. Its rounded geometry and compact proportions feel contemporary and friendly, suggesting sports, entertainment, and youth-forward branding rather than formal editorial use.
The design appears intended to deliver maximum presence with a softened, approachable finish—pairing compact, heavy shapes with rounded detailing for legibility and personality in large-scale typography.
Round letters like O and Q are near-circular and strong, while diagonals (A, V, W, X) keep a chunky, stable feel. The lowercase is simple and utilitarian, with a single-storey “a” and compact bowls that hold up visually at large sizes. Numerals are similarly stout and graphic, suited to short, prominent callouts.