Sans Normal Magaj 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, energetic, modern, emphasis, impact, motion, modernization, promotion, oblique, blocky, rounded, compact, slanted.
A heavy, oblique sans with broad proportions and a compact, muscular build. Strokes are thick and fairly even, with smoothly rounded curves on bowls and counters, while terminals are mostly flat and cleanly cut. The italic angle is consistent across capitals, lowercase, and figures, giving the design a strong forward motion. Spacing and sidebearings read sturdy and slightly tight, creating dense, high-impact word shapes.
Best suited to display roles where impact and momentum are needed: headlines, posters, brand marks, packaging, and sporty or promotional graphics. It can also work for short subheads and callouts, but the dense weight and pronounced slant make it less appropriate for long-form reading at smaller sizes.
The overall tone is loud, fast, and confident, with a performance-oriented feel. Its strong slant and massed silhouettes suggest motion and emphasis, lending a competitive, promotional energy rather than a quiet editorial voice.
The design appears intended as a high-impact oblique sans for attention-grabbing typography, prioritizing speed, strength, and clear, bold silhouettes in large-scale applications.
Numerals and uppercase forms appear especially solid and geometric, maintaining consistent heft and a cohesive rhythm. The lowercase follows the same robust construction, with rounded counters that stay open enough for bold settings while keeping a compact, punchy texture.