Slab Unbracketed Dama 5 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Dharma Slab' by Dharma Type and 'Denso Serif' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, signage, sports branding, labels, industrial, athletic, retro, authoritative, utilitarian, compact impact, signage clarity, rugged utility, retro display, blocky, condensed, slabbed, square-cut, sturdy.
A condensed, heavy serif design with squared, unbracketed slab terminals and largely uniform stroke thickness. Counters are compact and openings are tight, with crisp, straight joins and occasional chamfered corners that give a cut-from-solid feel. Uppercase forms are tall and rigid, while the lowercase keeps a straightforward, workmanlike structure with short extenders and compact bowls. Numerals echo the same blocky construction, producing a consistent, vertical rhythm that reads dense and emphatic.
Well suited for headlines, posters, and display settings where a compact, high-impact wordmark is needed. It also fits signage, packaging labels, and sports or team-style branding where a sturdy, rectangular texture supports bold messaging. For longer passages, it benefits from larger sizes and generous spacing to keep the texture from becoming too dense.
The overall tone is tough and no-nonsense, with a vintage-industrial flavor that also recalls athletic and signage lettering. Its compact width and hard edges project confidence and impact rather than delicacy, making it feel direct, practical, and slightly nostalgic.
The design appears intended to deliver maximum impact in a narrow footprint, using square-cut slab terminals and monoline construction to create a strong, industrial presence. Its consistent, rigid geometry suggests a focus on clarity and durability for display typography and emphatic messaging.
At text sizes the dense spacing and tight apertures can create a dark color, so it tends to perform best when given a bit of breathing room in tracking and line spacing. The squared serifs and straight-sided forms maintain a strong, uniform silhouette that holds up well in single words and short lines.