Sans Normal Nugur 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type; 'BB Casual Pro' by Bold Studio; 'Realgar' by Emtype Foundry; 'Neufile Grotesk' by Halbfett; and 'Em One', 'Oddval', and 'Oddval Text' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, confident, friendly, punchy, modern, straightforward, maximum impact, modern branding, clear display, approachable strength, geometric, sturdy, rounded, blocky, compact apertures.
A heavy, geometric sans with broad proportions and a firmly built silhouette. Strokes are uniform and dense, with rounded curves on bowls and counters that keep forms soft despite the mass. Terminals are predominantly flat and squared, and many letters show compact apertures and tight internal spaces, creating a solid, poster-like texture. The lowercase is simple and sturdy, with a two-storey "a" and a single-storey "g" that has a prominent lower loop; the overall rhythm is even and highly legible at large sizes.
This font is well suited to headlines, posters, and display typography where impact and clarity are priorities. It also fits branding, packaging, and social or digital ads that need a bold, contemporary presence, and it can work for short UI labels or signage when set with comfortable spacing.
The tone is assertive and upbeat, delivering a strong, no-nonsense voice that still feels approachable. Its rounded geometry and tight counters give it a sporty, contemporary energy suited to bold statements and attention-grabbing messaging.
The design appears intended to provide a high-impact, geometric sans voice with clean construction and approachable roundness. It emphasizes visual weight, simple letterforms, and consistent structure for strong recognition in large-format and promotional settings.
The numerals are thick and stable, matching the weight and width of the caps for strong lineup consistency. Curved letters like C, G, O, and S read as near-circular, while diagonals in V/W/X/Y add crisp structure that keeps the design from feeling overly soft.