Sans Normal Rekaf 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ALS Direct' by Art. Lebedev Studio, 'Bronkoh' by Brink, 'EquipCondensed' by Hoftype, 'Hoxton North' by The Northern Block, and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, approachable, casual, chunky, warm impact, casual display, friendly branding, approachable tone, rounded, soft terminals, sturdy, compact, bouncy.
A heavy, rounded sans with soft, blunted terminals and a generally compact footprint. Curves are broad and smooth, with minimal stroke modulation and a slightly bouncy rhythm created by subtle irregularities in joins and angles. Counters stay fairly open for the weight, while verticals read sturdy and even; diagonals and arms feel gently softened rather than sharply engineered. The overall texture is dense but not cramped, producing a strong, readable silhouette in both uppercase and lowercase.
Best suited to headlines, posters, packaging, and brand moments that need bold presence with a friendly voice. It can also work for short blocks of text in larger sizes where its dense weight and rounded shapes help maintain clarity and charm.
The letterforms convey an easygoing, friendly tone with a hint of hand-cut informality. Its rounded shapes and softened edges create a warm, welcoming presence that feels more playful than technical, suited to messaging that aims to be personable and upbeat.
The design appears intended to deliver high-impact readability with a warm, informal character—combining simple rounded construction with softened details to avoid a rigid, corporate feel. It prioritizes strong silhouettes and a lively rhythm for attention-grabbing display typography.
Uppercase forms lean toward simple, geometric construction with softened corners, while the lowercase maintains a single-storey feel where applicable and keeps bowls and apertures generously shaped. Numerals are robust and clear, matching the same rounded, sturdy language for cohesive display use.