Sans Normal Akmew 2 is a bold, normal width, monoline, upright, short x-height font.
Keywords: headlines, branding, posters, packaging, signage, playful, friendly, retro, quirky, soft, approachability, retro character, display impact, geometric clarity, rounded, geometric, blunt terminals, open counters, low contrast.
A rounded, geometric sans with uniform stroke weight and softly squared curves. Terminals are mostly blunt and slightly flared by the rounding, giving shapes a molded, cut-from-solid feel rather than a sharp mechanical finish. Counters tend to be open and circular, and many joins are generously curved, creating a smooth rhythm in words. The uppercase has a simple, sign-like construction, while the lowercase keeps compact proportions with relatively small ascenders and a tightly integrated dot on i/j; overall spacing reads even and sturdy in continuous text.
This font is well suited to headlines, logos, posters, and packaging where a warm, retro-leaning geometric look is desired. It also works effectively for short blocks of text in editorial callouts or signage, where its sturdy, rounded forms maintain clarity and presence.
The overall tone is friendly and slightly whimsical, with a vintage display flavor that feels approachable rather than formal. Its rounded geometry and sturdy silhouettes suggest mid-century signage and playful packaging, balancing clarity with character.
The design appears intended to provide a clean geometric sans foundation while introducing playful rounding and idiosyncratic proportions for personality. It aims for a confident, friendly display texture that remains legible and consistent across letters and numerals.
Distinctive letterform quirks—such as the broad, rounded bowls, the simplified diagonals, and the sculpted feel of curves—give the face a recognizable voice at larger sizes. The numerals follow the same rounded geometry, keeping a cohesive texture alongside the alphabet.