Sans Normal Sekif 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, editorial, friendly, casual, playful, modern, approachable, approachability, clarity, softness, simplicity, informality, monoline, rounded terminals, soft corners, circular counters, open apertures.
A rounded sans with smooth, monoline strokes and consistently softened terminals throughout. Curves are generously circular, counters are open and airy, and joins avoid sharp corners, producing a gentle, flowing rhythm. The overall texture is even and clean, with slightly playful proportions that keep the forms from feeling rigid or technical.
Well-suited for UI labels, app and web interfaces, and product experiences that benefit from a friendly tone. It also works for branding, packaging, short headlines, and editorial callouts where a modern, approachable sans is desired, while remaining readable in paragraph text at comfortable sizes.
This font feels friendly and approachable, with a lighthearted, contemporary tone. Its rounded construction and soft terminals give it an informal warmth that suits conversational messaging and consumer-facing design.
The design appears aimed at creating a clear, everyday sans that reads easily while projecting a softer, more personable voice than a neutral grotesk. Rounded details and smooth curves suggest an intention to reduce visual harshness and support relaxed, welcoming communication.
The glyph set shown emphasizes roundness across both uppercase and lowercase, with softened strokes on diagonals and terminals that keep the silhouette smooth. Numerals follow the same rounded logic, maintaining a consistent, cohesive voice across mixed text.