Sans Normal Lamav 1 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'AG Book W1G' by Berthold, 'Gunterz' by Locomotype, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, modern, assertive, energetic, friendly, impact, motion, clarity, headline, oblique, rounded, soft corners, geometric, compact counters.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are uniformly thick with smooth joins and softened corners, giving counters a compact, sturdy feel. Curves are drawn with clean, near-circular bowls (notably in O, C, and e), while diagonals are crisp and stable in letters like N, V, W, and Z. The lowercase is built for impact: a tall x-height, large bowls, and simplified terminals create dense, high-ink shapes that hold together well at display sizes.
This font performs best in headlines, posters, and large-scale promotional typography where its mass and forward slant communicate motion and confidence. It also suits sports branding, packaging, and punchy advertising lockups that benefit from rounded geometry and strong, uniform stroke presence.
The overall tone is bold and energetic, with a contemporary, sporty edge. Its rounded geometry keeps the voice approachable rather than aggressive, while the slant adds motion and urgency. The result feels confident and promotional—well suited to attention-grabbing messaging.
The design appears aimed at delivering maximum impact with a modern, geometric sans structure and an energetic oblique stance. Its simplified shapes, rounded corners, and dense texture suggest a focus on bold display communication rather than delicate text settings.
The numeral set follows the same rounded, weighty logic, with large internal openings and a strong forward lean. In text, the heavy texture produces a tight, poster-like color; spacing appears tuned for headline use where the slant and mass read as a single cohesive block.