Sans Normal Lydal 1 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Neue Reman Gt' by Propertype and 'Eastman Condensed' and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotional ads, packaging, sporty, punchy, assertive, energetic, modern, impact, motion, modern branding, attention grab, oblique, geometric, rounded, compact, heavy.
A heavy, oblique sans with rounded, geometric construction and minimal stroke modulation. The letterforms lean forward with compact counters and sturdy joins, producing a dense, high-impact texture. Curves are smooth and continuous (notably in C, O, and S), while terminals are clean and blunt, keeping the silhouette crisp at display sizes. The rhythm is tight and consistent, with a prominent x-height and simplified shapes that favor speed and clarity over delicacy.
Best suited to headlines, posters, and short bursts of copy where impact and momentum are desired. It also fits sports branding, promotional graphics, packaging callouts, and social media banners where a strong, energetic sans can carry the message without additional ornamentation.
The overall tone is bold and energetic, with a forward-leaning stance that reads as active and confident. Its mass and compact apertures give it a punchy, no-nonsense voice that feels contemporary and performance-oriented.
The design appears intended to deliver maximum impact with a clean, geometric sans voice, using a consistent oblique slant and rounded forms to suggest motion and urgency. It prioritizes bold presence and straightforward legibility in display contexts.
Numerals are similarly weighty and rounded, matching the alphabet’s geometry and maintaining strong presence in mixed settings. The oblique angle is consistent across upper- and lowercase, helping lines of text form a unified, fast-moving diagonal texture.