Sans Normal Loriv 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Guanabara Sans' by Plau and 'Morph' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, retro, friendly, grab attention, convey motion, display impact, brand punch, oblique, rounded, chunky, compact, punchy.
A heavy, oblique sans with thick, low-contrast strokes and rounded, softly squared terminals. Curves are full and smooth, while counters stay fairly compact, producing dense, dark silhouettes. The italics angle is consistent across uppercase, lowercase, and numerals, and the overall rhythm favors broad curves and sturdy joins over sharp detailing. Numerals are similarly weighty and rounded, matching the letters’ compact interior spaces and bold presence.
This font is well suited to headlines and display copy where a strong, energetic voice is needed—such as sports branding, event promos, posters, and bold signage. It can also work on packaging or social graphics when you want compact, high-impact wordmarks that remain friendly rather than aggressive.
The tone is assertive and kinetic, with a forward-leaning posture that reads as energetic and competitive. Its chunky, rounded shapes add approachability, giving it a sporty, slightly retro flavor that feels designed to grab attention quickly.
The design appears intended to deliver maximum visual punch with an italicized sense of motion, using rounded geometry and heavy strokes to stay legible and cohesive at large sizes. It prioritizes bold presence and a unified, contemporary-sporty texture over delicate detailing.
Uppercase forms present as sturdy and geometric, while lowercase shapes emphasize round bowls and short, firm terminals, keeping wordforms tight. The slant and massing create strong headline impact, though the compact counters suggest it will look best with comfortable spacing in dense settings.