Sans Normal Bonup 7 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'FF Cocon' by FontFont (names referenced only for comparison).
Keywords: ui text, branding, product labels, posters, signage, friendly, modern, clean, approachable, casual, legibility, approachability, versatility, screen use, modernity, rounded, soft terminals, open counters, monoline, humanist.
A rounded, monoline sans with soft terminals and gently squared curves that keep forms smooth and even. Proportions feel contemporary, with a notably tall x-height and open apertures that support clarity in text. Bowls and counters are generous and mostly circular/elliptical, while joins stay simple and consistent. Overall spacing reads comfortable and slightly roomy, giving lines an easy rhythm.
Well-suited to interface copy and general-purpose text where a clear, approachable voice is needed. It can also work for contemporary branding, packaging, and signage, and scales comfortably into short headline use thanks to its simple, rounded forms.
The font projects a friendly, modern tone—clean and pragmatic without feeling sterile. Its rounded shapes and soft endings add approachability, making it feel conversational and user-centered.
Likely designed as an everyday sans that balances neutrality with warmth: high legibility at small sizes, smooth shapes for screen-friendly rendering, and a personable tone for modern products and communications.
Curves are consistently softened (including in diagonals and bowls), which reduces sharpness in letters and numerals. The overall construction stays straightforward and legible, with a mild humanist warmth rather than a strictly geometric rigidity.