Sans Superellipse Pogub 8 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Tungsten' by Hoefler & Co., 'Smart Sans' by Monotype, and 'Jetlab' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, condensed, assertive, modern, utilitarian, space-saving, impact, modernism, clarity, systematic, rectilinear, rounded corners, compressed, blocky, monolinear.
A condensed, monolinear sans with a strongly vertical stance and compact letterfit. The forms are built from rounded-rectangle geometry: counters and bowls read as squared-off ovals, with softened corners that keep the heavy strokes from feeling brittle. Round letters (O, C, G) stay boxy and tall, while joins and terminals are predominantly flat and clean, producing a tight, rhythmic texture in words. The lowercase is compact and sturdy, with simple, open shapes and minimal modulation, and figures follow the same tall, compressed proportions.
Well-suited for impactful headlines, posters, and titling where a compact, high-density word shape is useful. It can also support branding and packaging that benefits from an industrial, engineered aesthetic, and works effectively for signage or labels when set with adequate size and spacing.
The overall tone is forceful and functional, leaning toward an industrial and engineered feel. Its compressed proportions and squared curves give it a disciplined, no-nonsense voice that can read as contemporary, urban, and slightly retro-futuristic.
The design appears intended to deliver maximum impact in minimal horizontal space while preserving a clean, geometric voice. By relying on rounded-rectangle construction and consistent stroke weight, it aims for a robust, modern display look that stays orderly and legible in short bursts of text.
The font maintains consistent stroke weight and corner radius across uppercase, lowercase, and numerals, creating a cohesive system. The dense vertical emphasis and narrow interior spaces make it most at home at display sizes where its geometric character and strong silhouette are clearly visible.