Sans Superellipse Ogriv 3 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Dharma Gothic', 'Dharma Gothic Rounded', 'Rama Gothic', and 'Rama Gothic Rounded' by Dharma Type and 'Tungsten' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, industrial, condensed, impactful, retro, sporty, space saving, high impact, strong branding, display emphasis, utilitarian clarity, blocky, compact, rounded corners, square-shouldered, uniform strokes.
A compact, heavy sans with tall proportions and tightly controlled apertures. Letterforms are built from rounded-rectangle geometry, producing squared shoulders, softened corners, and consistently thick strokes with minimal modulation. Counters are relatively small and rectangular in feel, while terminals tend to end in blunt, slightly rounded cuts that keep the texture dense and even. Uppercase and lowercase share a strongly vertical stance, and numerals follow the same sturdy, condensed construction for a highly uniform color in lines of text.
Best suited to headlines, posters, and short bursts of copy where dense impact is desired. It also fits labeling, packaging, and sporty/industrial branding systems that benefit from a sturdy, space-efficient voice. In UI or editorial settings, it works most reliably for display roles rather than long, small text.
The overall tone is forceful and utilitarian, with a confident, no-nonsense presence. Its rounded-rectilinear shapes add a subtle retro/athletic flavor—more “equipment label” than “luxury”—while staying clean and contemporary.
The font appears designed to deliver maximum visual punch in limited horizontal space, using rounded-rectangle construction to keep forms consistent and highly repeatable. The intention reads as a modern display sans with a retro-industrial edge, prioritizing solidity, compactness, and a strong typographic color.
The design emphasizes a strong, continuous black rhythm, making it particularly legible at larger sizes where the rounded corners and compact counters read as deliberate styling. The narrow interiors and tight openings suggest avoiding very small sizes or low-contrast backgrounds where counters could fill in.