Slab Square Ogby 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Charter BT' and 'Humanist Slabserif 712' by Bitstream, 'ITC Charter' by ITC, 'Egyptienne F' and 'LinoLetter' by Linotype, 'Bogue Slab' by Melvastype, and 'Foundry Origin' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, sturdy, authoritative, traditional, confident, impact, authority, readability, heritage, bracketless, blocky, high-ink, open counters, firm serifs.
This typeface features heavy, rectangular slab serifs with crisp, square-cut terminals and a generally even, workmanlike stroke texture. Curves are broad and controlled, with rounded bowls kept taut against the strong verticals, creating a compact, high-impact silhouette. Capitals feel structured and slightly monumental, while the lowercase maintains clear forms and steady rhythm; details like the two-storey a and g reinforce a conventional, text-oriented construction. Numerals are sturdy and straightforward, matching the same squared-off finishing and dense color.
It suits bold editorial headlines, poster typography, and packaging where a grounded, vintage-leaning slab voice is desired. It can also work well for signage or labels that need sturdy letterforms and clear, stable word shapes at larger sizes.
The overall tone is robust and no-nonsense, projecting reliability and authority with a classic, print-forward presence. Its firm slabs and dark texture evoke traditional editorial typography and institutional communication, while the wide, open shapes keep it from feeling fussy or delicate.
The design appears intended to deliver a classic slab-serif voice with maximum impact and legibility, emphasizing strong vertical structure, squared terminals, and a dense, confident typographic color for attention-getting settings.
The face produces a strong page color at display sizes, with serifs that remain prominent and help anchor lines visually. Spacing appears comfortable and consistent in the sample text, supporting blocky word shapes and clear emphasis in headings.