Sans Superellipse Hogud 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen; 'Neue Helvetica', 'Neue Helvetica Paneuropean', and 'Shilia' by Linotype; 'Kairos Sans' by Monotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, sporty, urban, headline-ready, impact, clarity, modernity, robustness, blocky, rounded, compact, sturdy, high-impact.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and uniformly thick strokes. Curves are broad and tightly controlled, corners are softened rather than sharply squared, and counters tend to be compact, giving the face a dense, powerful texture. Terminals are mostly blunt, joins are sturdy, and the overall rhythm is consistent and monolithic, favoring clear silhouettes over delicate internal detail.
Best suited to short, high-impact settings such as headlines, poster typography, product packaging, sports or streetwear branding, and wayfinding or signage where bold shapes need to hold up at a glance. It can also work for UI labels and badges when used sparingly due to its dense texture.
The font projects a strong, no-nonsense voice with an industrial and sporty edge. Its dense forms and softened corners feel contemporary and utilitarian—confident, loud, and direct—while staying friendly enough for mainstream branding.
The design appears intended to deliver maximum impact through simplified geometry, rounded-rectangle curves, and minimal stroke modulation. The consistent weight and compact counters suggest a focus on strong legibility at display sizes and a contemporary, industrial flavor.
Uppercase characters read especially commanding due to wide shoulders and tight counters (notably in B, D, O, P, R). Numerals follow the same blocky logic with rounded corners, keeping a cohesive tone in display settings. The lowercase maintains the same weight and geometry, producing a compact, dark color that can feel intense in long passages but highly effective for emphasis.