Sans Normal Omkud 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura ND' by Neufville Digital, and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, clean, impact, approachability, clarity, modernity, versatility, rounded, soft terminals, geometric, sturdy, high legibility.
A heavy, rounded sans with sturdy, even strokes and smoothly curved bowls. The letterforms lean toward geometric construction, with circular counters, broad shoulders, and minimal modulation, creating a stable, compact rhythm. Terminals are clean and slightly softened rather than sharp, while joins and curves are generous, giving the shapes a solid, easy-reading presence. The numerals follow the same robust, rounded logic with clear silhouettes at display sizes.
This font is well suited to headlines, posters, and brand marks where strong presence and quick recognition are needed. It also works effectively for packaging, signage, and UI or app marketing graphics where a friendly, modern voice and clear letterforms are important.
The overall tone feels friendly and contemporary, balancing seriousness with approachability. Its rounded geometry reads as welcoming and practical rather than formal or technical, making it feel confident without being aggressive.
The design appears intended to deliver a straightforward, high-impact sans that remains approachable through rounded geometry and simplified forms. It prioritizes clarity and consistency, aiming for a contemporary, versatile display voice that still reads comfortably in short text.
At larger sizes the tight, chunky forms create strong word shapes and high impact, while the rounded corners help prevent the texture from feeling harsh. The design emphasizes clarity through simple, consistent shapes and open counters.