Sans Normal Oslem 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Humanist 777' by Bitstream, 'Delargo DT' by DTP Types, 'FF Transit' by FontFont, 'Frutiger' and 'Neue Frutiger Cyrillic' by Linotype, and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, utilitarian, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with broad, even strokes and generously rounded curves. The overall construction favors simple circular and rectangular forms, producing open counters and a compact, solid color on the page. Terminals are clean and blunt, with minimal stroke modulation and a steady vertical rhythm. The lowercase is straightforward and highly legible, while the figures are large and punchy with clear, simple silhouettes.
Well suited to headlines, posters, and short blocks of display text where a strong typographic voice is needed. It can support branding and packaging that benefits from a modern, approachable boldness, and it holds up well for signage and labels requiring quick recognition at a glance.
The tone is direct and contemporary, with a friendly approachability created by rounded shapes and open interiors. Its dense weight and clean geometry convey confidence and practicality, making it feel energetic without becoming decorative.
This font appears intended as a high-impact, general-purpose geometric sans for display use, prioritizing clarity, uniform stroke weight, and an assertive presence. The rounded construction suggests an aim to balance strength with friendliness for contemporary visual identities.
The design reads best when allowed breathing room; at larger sizes it delivers strong impact and clear shapes. Curved letters maintain smoothness and consistency, while diagonals and joins remain crisp, giving a sturdy, engineered feel overall.