Sans Normal Ihriv 8 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, logotypes, packaging, posters, branding, friendly, retro, playful, techy, soft, soft impact, friendly display, retro modern, brand voice, rounded, bulbous, puffy, low-aperture, monoline-ish.
A rounded sans with heavy, smoothly inflated strokes and consistently softened terminals. Counters are generous and often rectangular-oval in feel (notably in B, D, O, and 8), while apertures tend to be tight, giving letters a closed, compact interior rhythm. Curves dominate and corners are broadly filleted; joins are seamless and the stroke weight stays fairly even across bowls, stems, and arms. Uppercase forms read sturdy and geometric, while the lowercase introduces friendlier, more informal shapes (single-storey a and g, compact shoulders on n/m, and a short, rounded t). Numerals are wide and open, with a simple, modern construction and a distinctive, flat-leaning 2/3/5 geometry.
Best suited to display applications such as headlines, poster typography, brand marks, packaging, and product naming where a bold, friendly presence is needed. It can also work for short UI labels or signage when a soft, approachable tone is desired, though the tighter apertures may call for larger sizes for maximum clarity.
The overall tone is approachable and upbeat, with a distinctly retro-futuristic flavor. Its soft geometry and rounded finishing convey warmth and playfulness, while the broad proportions and clean construction keep it feeling contemporary and tech-adjacent.
The design appears aimed at delivering a modern rounded sans with a playful, retro-leaning personality. Its wide stance, softened geometry, and consistent stroke treatment suggest an emphasis on friendly impact and high recognizability in branding and display settings.
Spacing appears intentionally roomy, helping the dense stroke mass remain legible at display sizes. The closed apertures and rounded details create a cohesive “bubble” texture across lines of text, producing a strong graphic presence even in short words.