Sans Normal Ogjy 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe; 'Sole Sans' by CAST; 'Afical' by Formatype Foundry; 'Ordina' by Schriftlabor; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui titles, modern, confident, clean, friendly, tech, impact, clarity, contemporary branding, legibility, rounded, geometric, sturdy, neutral, high-impact.
A heavy, geometric sans with rounded curve construction and mostly straight, confidently cut terminals. Counters are generous and open, with smooth circular forms in letters like O/C/G and compact, sturdy joins in B/R/P. The lowercase is simple and contemporary, pairing a single-storey a and g with short, squared shoulders and a consistent, even stroke that keeps color dense and steady in text. Figures are bold and simplified, with clear, blocky silhouettes designed to hold up at large sizes.
Best suited to display settings where dense weight and open shapes can deliver strong impact: headlines, posters, brand marks, packaging, and hero text. It can also work for short UI titles and navigation labels where a sturdy, contemporary presence is needed, though the heavy color suggests using it more for emphasis than for long reading.
The overall tone is modern and assertive, with a friendly edge coming from the rounded geometry and open counters. It feels straightforward and contemporary rather than expressive or ornamental, projecting clarity, reliability, and a slightly tech-oriented sensibility.
The font appears designed to provide a dependable, contemporary sans for prominent typography, emphasizing clear silhouettes, open counters, and geometric roundness for immediate legibility and brand-forward impact.
The design maintains a uniform, stable rhythm across caps and lowercase, favoring broad shapes and uncluttered details. The italic influence is absent; instead, the style relies on strong verticals and clean curves to produce a solid, attention-grabbing typographic voice.