Serif Other Emgi 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine titles, branding, packaging, editorial, fashion, art deco, dramatic, sophisticated, expressive display, stylized classic, premium impact, distinct identity, wedge serif, high-shouldered, triangular terminals, ink-trap like, sculpted.
A stylized serif with sharply cut, wedge-like serifs and frequent triangular notches that carve into stems and joins, creating a faceted, chiseled silhouette. The letterforms are built from sturdy verticals and broad curves, but many counters and terminals are deliberately opened or sliced, producing strong internal negative shapes. Curves (notably in C, G, O, Q, and the numerals) feel sculptural and slightly eccentric, while diagonals in V/W/X/Y/Z end in crisp, angled points. Lowercase forms keep a relatively steady rhythm with compact bowls and distinctive cut-ins at shoulders and terminals, giving the text line a lively, patterned texture.
This font is best suited to display typography such as headlines, pull quotes, magazine mastheads, and poster work where the carved details can be appreciated. It can also work well for branding and packaging that aims for a premium, stylized, or vintage-leaning mood. For longer text, it is likely most effective when used sparingly as a typographic accent rather than as the primary body face.
The overall tone is bold and theatrical, balancing classic serif cues with a decorative, cut-paper sharpness. It reads as fashion-forward and editorial, with an Art Deco–adjacent sense of geometry and glamour. The repeated slicing details add tension and energy, making the font feel curated, expressive, and intentionally attention-grabbing.
The design appears intended to reinterpret a traditional serif with sculpted, geometric cuts that add visual drama and a distinctive signature. By combining sturdy proportions with sharp notches and wedge serifs, it aims to deliver high-impact letterforms that feel both classic and intentionally unconventional.
The distinctive cutouts and wedge terminals become more prominent at larger sizes, where the internal shapes read as purposeful facets rather than incidental gaps. In dense settings the strong black shapes and notched joins create a pronounced, patterned color on the line, emphasizing display use and short bursts of text.